08 December 2020 |

Robbie Crabtree’s Modern Storytelling Strategy and the Power of Persuasion

By Ben Bradbury

Robbie Crabtree’s turns stories into powerful tools. His Performative Speaking model reveals a subtle secret: When it comes to stories, it’s not just what you say, it’s how you say it.

Most people underestimate just how many stories they have to tell. If experience is the greatest teacher, leaders are sitting on a powerful range of lessons they can use to create connection with the people that matter. In this episode, Robbie’s framework will show you exactly how.