The Marketing Hill Mash: Invest in People, Not Numbers

It’s time to put some humanity back into marketing. Metrics or numbers, don’t make marketing great. People do.  In this special compilation episode, we’re diving back into the archives to bring you some of marketing’s juiciest takes. And these next few marketers couldn’t agree more that companies should invest in their people, not numbers. From…

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S7 E11: The Portfolio Franchise Company Dominating the Home Services Industry & Building a Home Services Empire

Meet Zach Beutler, the mastermind behind Horsepower Brands, a dynamo company dominating the home services franchise industry. With a portfolio of eight successful franchises, Zach shares his personal journey as a third-generation entrepreneur and the many valuable lessons he’s learned along the way. How does Horsepower Brands combine incubation and acquisition strategies to transform underperforming…

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218 – Growth Loops > Marketing Funnel, with Eva Thouvenot

Ready to pump up your marketing game? Then sit back and unwind as Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about how to take advantage of growth loops and levers in your everyday marketing strategy. Eva unravels the concept of growth loops, diving into the ways in which they impact SEO, content,…

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