WORKWEEK

Content is king AND queen. Yes, that’s how important it is and us marketers have a lot of opinions about how to do it right.   How much content should you produce? What kind of content? What platforms to use?  You’re asking the right questions, so let’s rehash some of the best marketing hot takes from…

Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into their creative. Discover how Oana…

How can marketers ensure transparency and accountability in their data reporting?  Rebecca Shaddix, senior product marketer for 15Five, joins Daniel to chat about why finding a go-to-market strategy that aligns with team goals is critical and why a more collaborative, accountable process is necessary when it comes to marketing.  She discusses the importance of having…

Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels?  In this special series, we’re playing some of the hottest tips and tricks from marketing’s brightest…

How can universities stand out in a crowded market?  Ethan Braden, former head of marketing at Purdue University, shares his insights on creating a strong brand identity and fostering a sense of community within the university. He and Daniel discuss the importance of storytelling and explain how to create captivating content that resonates with your…