218 – Growth Loops > Marketing Funnel, with Eva Thouvenot
Ready to pump up your marketing game? Then sit back and unwind as Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about how to take advantage of growth loops and levers in your everyday marketing strategy. Eva unravels the concept of growth loops, diving into the ways in which they impact SEO, content,…
Read MoreMarketing Hill Mash: A Content Market fit
Content is king AND queen. Yes, that’s how important it is and us marketers have a lot of opinions about how to do it right. How much content should you produce? What kind of content? What platforms to use? You’re asking the right questions, so let’s rehash some of the best marketing hot takes from…
Read MoreS7 E10: From College to Business Partners – Lessons from 5 Territory Owner Group of Ace Handyman Service
In this week’s ep, the Wolf’s chatting with Dan Giacomazzi and Artem Lopatchenko, two business partners in one of America’s fastest-growing home services franchises, Ace Handyman Services, about the benefits of having a franchising partner. Discover Dan and Artem’s journey in expanding their franchise territory and learn about their favorite strategies for attracting new customers.…
Read More217 – Why Brand Positioning Matters, with Oana Leonte
Join Daniel on this week’s episode as he chats with Oana Leonte, a marketing expert with a passion for brand positioning. Currently the Head of BU Marketing for PUMA, Oana explains why brands need to take a step back from analytics and start adding a bit more magic back into their creative. Discover how Oana…
Read More216 – The Best Go-To-Market Strategies for Launching Your Product, with Rebecca Shaddix
How can marketers ensure transparency and accountability in their data reporting? Rebecca Shaddix, senior product marketer for 15Five, joins Daniel to chat about why finding a go-to-market strategy that aligns with team goals is critical and why a more collaborative, accountable process is necessary when it comes to marketing. She discusses the importance of having…
Read MoreThe Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)
Marketing isn’t a one-size-fits-all operation. In fact, in order to succeed, sometimes you have to sever the old marketing mindset and develop a highly adaptable omnichannel strategy. So what can marketers do to ensure they’re optimizing their marketing channels? In this special series, we’re playing some of the hottest tips and tricks from marketing’s brightest…
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