WORKWEEK

There is a difference between brands who miss with their messaging, and brands who empathise with the time. Comparing two case studies of Gillette and Nike showcases how marketing is often not just what you say, but how you frame it…

How did one humble company overcome adversity to become one of the top live streaming platforms in the world? Twitch created a new language that wasn’t built for a country, but for a culture. The culture of the Internet. Today’s business leaders are confronted with a fast-growing digital language too. You need to understand how…

How did Europe’s most powerful man feel understood? By portraying himself authentically. Napoleon Bonaparte built a powerful brand by showcasing his authentic self. Similarly, for leaders to create a brand that lasts, it needs to be authentic. This can be done in the messages you share, the stories you tell, or as we’ll learn, even…

Andrew Carnegie was one of the world’s wealthiest men… with a severe problem in employee wellbeing. If he was around today, his workforce may well have revolted! Today one business leader, Amazon’s Jeff Bezos, is dangerously close to following in his footsteps. What does the King of customer experience have to learn from Carnegie’s leadership?…