Why Great Companies Value Similarity AND Uniqueness
Similarity allows you to relate to others, yet uniqueness allows you to shine. What most people miss? It’s when leaders pair both together that their company thrives. We’re learning from the PayPal mafia who used similarity and uniqueness to dominate their market, and from Byron Slosar, Founder & CEO of HIVE Diversity, who is using…
Read More41 – Sales and Marketing Alignment with Morgan Ingram
Morgan Ingram is a 3x LinkedIn Top Sales Voice and the Director of Sales Execution of JB Sales Training. He is also the host of the podcast and YouTube Channel called The SDR Chronicles. Morgan’s Linkedin: https://www.linkedin.com/in/morganjingram/ Morgan’s Instagram: https://www.instagram.com/morganjingram
Read MoreWhatifstory #1: “The Man In The Arena Overcomes Overthinking”
Our first Whatifstory—A fictional story asking “What if history turned out differently?”—was inspired by Theodore Roosevelt’s “The Man In The Arena” quote that has impacted leaders for over a century. We asked: “What if there actually WAS a man in the arena?” What follows is that gladiator’s story…
Read More40 – Psychology of Advertising with Rory Sutherland (Oglivy)
Rory Sutherland is the Vice Chairman of one of the largest and most world reowned agencies Oglivy and Mather. He is also the author of one of the best marketing book, Alchemy, the Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Get his book Alchemy: https://www.amazon.com/Alchemy-Curious-Science-Creating-Business/dp/006238841X
Read More2020 Annual Reflection: 3 Lessons for Leaders
Strategy is cyclical. You can only make progress by understanding where you’ve come from. If you’re a leader building a brand for yourself, reflection is critical. On today’s episode, Ben shares 3 striking lessons that came out of his annual review—on identity, uniqueness and purpose—that directly applies to ambitious leaders like you.
Read More39 – Dave King (CMO at Asana): Marketing Leadership and Strategy
Dave King is the Chief Marketing Officer of Asana, which is on a mission to help teams work together effortlessly. He previously did marketing at Percolate, Salesforce, and HighFive. Asana Jobs: https://asana.com/jobs/all Asana Free Trial: https://asana.com/create-account
Read More