44 – How to Stand Out in Marketing with Peep Laja

Peep Laja is the founder of CXL, Speero, and Wynter. – At CXL we help marketers become the absolute top, the 1%. – At Speero we help mid-to-large enterprises optimize their CX, and scale growth through managed experimentation programs. – At Wynter, we help you analyze and improve your product messaging Follow Peep on Twitter:…

Read More

Whatifstory #2: “The Mirror of Understanding”

Our second Whatifstory—A fictional story asking “What if history turned out differently?”—Tells the story of a fateful encounter in a dusty bookstore, where one glance in a mirror leaves us with an entirely different perspective…

Read More

Lessons From The Beatles: How Technology Makes Messages Spread

What made The Beatles one of the 20th century’s biggest bands? Not skill, not marketing marketing, but technology. No matter how powerful your message is as a Founder or CEO, it is always constrained by the technology that enables it. If you don’t understand the technology that powers the time you are in, then you…

Read More

Why Seeding Beats Leeching to Create Connection

How does it feel when someone appears in your inbox asking for yet ANOTHER favour? These people constantly drain your energy by ruthlessly taking. On the other hand, people who can’t help but be helpful leave you with a very different feeling. This is the difference between seeding relationships and leeching relationships. On today’s episode,…

Read More

42 – The Linkedin Growth Playbook with Justin Welsh

Justin Welsh is a sales leader that helped build two $50M+ ARR companies, teams of 150+ people, and raise over $300M in venture capital from venture firms. He also grew his LinkedIn following to over 70K followers and has one of the best Linkedin Playbook courses on the market. Justin’s Linkedin Course: https://www.theofficialjustin.com/personalbranding

Read More