02 March 2021 |

Lessons From The Beatles: How Technology Makes Messages Spread

By Ben Bradbury

What made The Beatles one of the 20th century’s biggest bands? Not skill, not marketing marketing, but technology. No matter how powerful your message is as a Founder or CEO, it is always constrained by the technology that enables it. If you don’t understand the technology that powers the time you are in, then you won’t understand the limits and opportunities that your messages face.