WORKWEEK

By Ben Bradbury

How did one humble company overcome adversity to become one of the top live streaming platforms in the world? Twitch created a new language that wasn’t built for a country, but for a culture. The culture of the Internet. Today’s business leaders are confronted with a fast-growing digital language too. You need to understand how to turn communication from offline to online, or you’ll be left in the dust, trailing behind other more relevant firms.