S2 EP12: How to Build an Online Community Like Spiceworks
How do you solve a problem like LinkedIn? To get past high noise, low signal and build an online community that’s truly meaningful, you need a vertical social network. In this 5-minute run through, Adam unpacks how his old company, Spiceworks, did just that. By creating mascots, products and conversations that actually meant something to…
Read MoreS6 EP18: Lessons from Pewdiepie’s First Year as a Creator
How Ben found inspiration from a highly successful YouTuber and how you can too. When Pewdiepie’s sitting next to you at an airport departure lounge, you have to strike up a conversation. In this 5-minute teardown, Ben shares the golden nugget of advice Pewdiepie told him and how audio creators can apply it too. When…
Read MoreS6 EP17: How to Write a Newsletter And Why Your Podcast Listeners Will Subscribe
How do you expand your brand reach? You synergise your content, creating a newsletter alongside your podcast show. In less than five minutes, Ben goes through why you need to use your relationship capital to reach your audience, why subscribers are gold bars in the bank and why email is read by everyone from an…
Read More93 – How to Increase Your Influence in The Workplace With Professor Vanessa Bohns
Internal marketing is a vastly underrated skill. But when you grasp the psychology behind selling, you unlock a world of potential. As a teenager, Vanessa was obsessed with advertising, but a job at Ogilvy wasn’t everything she thought it would be. Find out how she found academia and her dream role. Daniel and Vanessa get…
Read MoreS2 Ep16: How Shortwave is Rethinking Email And Improving Customer Experience, With Andrew Lee
When was the last time you enjoyed your Gmail inbox? Shortwave is picking up where Gmail dropped the ball and redesigning your inbox. Find out how. Joe gets straight into conversation with Andrew about why email should be as much fun as WhatsApp, why Slack is email’s greatest threat, and the $9 million Series A…
Read MoreS2 Ep 5: How a Climate Tech VC is Helping Founders Create Scalable Solutions
When you start working in climate tech, it’s hard to feel the same way about any other industry. And that’s what keeps Lily Bernicker, Principal at Wireframe Ventures, deep in the trenches. Nick and Lily get into conversation about why flexibility is critical to be a great climate tech investor, why saying no to companies…
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