S2 EP13: How Media Companies Are Getting In On The Content to Commerce Playbook And Raising Their Brand.
What happens when a media company like Morning Brew starts selling merch? They make the kind of vertical play that launches their brand into the stratosphere. Adam introduces season 3 of Media Moves, talking about the growing trend among media companies of turning content into commerce. Running the kinds of playbooks companies like Under Armour…
Read MoreS6 EP20: How Podcast Content Builds Relationships And Grows Your Audience, With David Nour
How do you create a successful podcast? Through relatable content. Your listeners are real people and want a relationship with your show. How? Ask the king of content, David Nour. David is back for a third visit to Subject Matter and for good reason. He’s the expert at linking offline opportunities to online opportunities through…
Read MoreS2 Ep 17: Space Tourism with Space Perspective CEO Jane Poynter
Space Perspective just raised $40M to build the Disney World of space. To do it they’re using Space Balloons. NASA has been toying with space balloons since the 1970s but you may remember them from Red Bull’s halo jump — a skydive from the edge of the stratosphere. Space Perspective is betting that instead of…
Read MoreS2 E11: Aura: Where Health And Financial Stability Meet, With Kelsey Willock
How do you stay financially stable without sacrificing your mental or physical health? Through a platform that looks after your whole life, not just your money. Kelsey Willock is a first-time founder, crushing entrepreneurship with her platform, Aura. From her own experiences of feeling financially vulnerable, she’s building a platform to help others reach their…
Read MoreS6 EP19: How to Create a Successful Podcast: Play to Your Strengths.
Case Study: Alex Garcia has a unique voice. His podcast is fast, all signal, all action. Find out how Ben and the team helped Alex play to his creator strengths. Before you launch your podcast, take a long, hard look at yourself and ask: What are my strengths? When you identify what you’re great at,…
Read MoreS2 E4: Why the Mayweather Boxing Franchise is Landing Punches
David Weis has made one mistake in his franchise journey. He won’t make it again. Find out how the Mayweather Boxing franchise has found its place in LA. After working in the fitness industry for decades as a trainer, David launched his own chain of gyms in the Boston area. Beacon Hill Athletic Club is…
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