07 July 2022 |

93 – How to Increase Your Influence in The Workplace With Professor Vanessa Bohns

By Daniel Murray

Internal marketing is a vastly underrated skill. But when you grasp the psychology behind selling, you unlock a world of potential.

As a teenager, Vanessa was obsessed with advertising, but a job at Ogilvy wasn’t everything she thought it would be. Find out how she found academia and her dream role.

Daniel and Vanessa get into her early days in advertising, how market research became a passion, and how it lead her back to university and writing her book: You Have More Influence Than You Think.

You’ll also hear Vanessa’s takes on how to be more influential in the workplace, why saying ‘no’ isn’t a bad thing, and why people actually like you more than you think.

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Twitter: twitter.com/profbohns

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