S2 EP11: How to Become a Ghostwriter With Twitter Parody King, Charlie Light
Becoming a ghostwriter and capturing someone’s tone of voice is a tough gig. Done well it saves creators time and can take their Twitter engagement to the next level. Find out how. Charlie Light knew he’d got Twitter after his parody account gained huge traction over lockdown. Now he’s pouring all that knowledge into the…
Read MoreS6 EP16: How to Grow a Podcast? Become a “Friend-on-Demand”
What’s audio’s number one job-to-be-done? Be a friend to listeners. But not just any friend. Ben takes audio creators through a practical five-minute playbook on why you should be there for your audience on their terms, how to get your tone just right, and why authenticity is so important. If you’re a podcaster or want…
Read MoreS2 E10: How Kurtis Lin is Building a Fairer Financial System Through Fintech
For most Americans, the financial system is broken. But Kurtis Lin is working to fix it. Find out how his company, Pinwheel, is creating financial equity. Nicole and Kurtis get into the weeds of how feeling like an outsider inspired him to find belonging through fintech. You’ll hear Kurtis’ uncomfortable truth about Asian Excellence and…
Read MoreS6 EP15: Why Successful Audio = Depth Over Width
What’s unique about audio? Its ability to build an intimate relationship with a listener. In this 5-minute tear down, Ben explains why you only have capacity for so many relationships in your life, how podcasters can use that to their advantage, and why treating your audience as friends is the key to successful growth. Join…
Read MoreS2 EP10: Culture, TikTok, and Minions
What happens when TikTok and culture collide? The most successful holiday box office opening in the history of the movies. In this quick dive, Adam talks about why media operators act out of fear, missing out on huge opportunities to influence culture, why you need to let your best people loose on TikTok, and why…
Read MoreS2 E3: The Mathnasium Franchise: How One Couple Went All In
The Speers are natural entrepreneurs. From owning an auto-motive business to homeschooling, this power couple knows the value of franchising a great education product. After watching one of their daughters struggle to get to grips with mathematics, James and Jennifer Speer sought help with the Mathnasium teaching method. Impressed with the product, they created the…
Read More