WORKWEEK

By Ben Bradbury

Nick Hague has helped half of the world’s 100 largest B2B companies succeed with leading market research. He is the Co-Founder & Head of Growth of B2B International, an international market research agency with over 100 employees across the glove. Today’s interview will explore why context can help you become a better listener, the subtle power of focus groups, and why viewing your company headquarters as an academy is a great mental model to build a healthy long-term culture in your team.