WORKWEEK

By Daniel Murray

Justin Welsh has been wildly successful in his mission to become a diversified solopreneur. And it all comes down to content.

Join Daniel and Justin at this AirMeet virtual event where Justin unpacks the playbooks he’s created for overcoming friction when creating, how to build out templates, and the secrets to his own success,

Follow Justin:

LinkedIn: linkedin.com/in/justinwelsh

Twitter: https://twitter.com/thejustinwelsh

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How To Build Templates For B2B Content

As a marketing professional, creating B2B content can be a time-consuming and challenging task. Building templates for your B2B content can save you time and effort while maintaining consistency and quality. In this blog post, we will discuss how to build templates for B2B content.

1. Determine Your Content Types

The first step in building B2B content templates is to determine the types of content you will be creating. This could include blog posts, case studies, white papers, eBooks, infographics, and more. By determining the content types, you can tailor the templates to the specific needs of each type.

2. Define Your Branding Guidelines

Brand consistency is crucial in B2B content marketing. Define your branding guidelines, including your brand colors, typography, imagery, and voice. This will ensure that your content templates are aligned with your brand identity and convey a cohesive message to your audience.

3. Create a Content Calendar

A content calendar will help you plan and organize your content, ensuring that you meet your publishing deadlines. Create a calendar that outlines the topics, content types, and publishing dates for your content. This will help you determine the specific templates you will need for each piece of content.

4. Design Your Templates

Once you have determined your content types and branding guidelines, you can design your templates. Choose a layout that is visually appealing and easy to read. Incorporate your brand colors and typography to maintain brand consistency. Include space for headings, subheadings, images, and calls to action.

5. Customize Your Templates

While templates are designed to save time, it’s important to customize them for each piece of content. Tailor the headings, subheadings, and body copy to the specific topic and purpose of the content. Include relevant images and calls to action that align with the content.

6. Test and Refine Your Templates

Once you have created your templates, it’s essential to test and refine them. Test the templates on different devices and browsers to ensure they are responsive and display correctly. Refine the templates based on feedback from your team and audience to improve their effectiveness.

In conclusion, building templates for B2B content can save time and effort while maintaining consistency and quality. By determining your content types, defining your branding guidelines, creating a content calendar, designing your templates, customizing them for each piece of content, and testing and refining them, you can create effective and efficient B2B content that resonates with your audience.