02 May 2023 |

How to Develop a Content Strategy with Devin Reed (Content Legends Virtual Series)

By Daniel Murray

Devin’s secret to great content? Start by listening. This is the content strategy episode you’re going to want to tune in to.

As Head of Content at Clari, Devin is bringing his A-game to content planning. He’s also advisor and writer at The Reeder newsletter, reaching 6k+ creators every week.

Daniel and Devin get into strategizing for success at a new company, creating content that supports the CEO’s goals, and why you should make audience building a key KPI for your marketing.

And if you’re looking to scale your ads profitably, try Northbeam. Developed by data scientists, media buyers, and marketers with decades of experience scaling brands, Northbeam is more than an ecommerce analytics platform – it’s your guide to profitable growth.

Visit northbeam.io to request a demo now.

Follow Devin:

LinkedIn: linkedin.com/in/devinreed

Twitter: https://twitter.com/TheReederCo

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com


0:00 Intro

05:19 Balance Planning With Action

10:23 Mind Share Before Market Share

14:36 Planning Starts With The CEO

17:25 Funnels VS Buckets

18:41 Spheres of Influence

22:46 Not Settling

29:08 Life’s Too Short

37:58 When Media Companies Aren’t Media Companies

47:07 The Wrong Expectation