21 June 2023 |
How to Bootstrap an Ecommerce Brand w/Yellow Beauty Founders (LIVE NYC Recording)
By Daniel Murray
In this recorded live event, Daniel and Ari (host of the “Go-To Millions” podcast) interview Yellow Beauty founders Jamil Bhuya and Jaz Fenton about how the lessons they’ve learned in scaling a startup business.
From mixing spices on their kitchen table to fulfill orders for their startup turmeric-based skincare brand to being picked up by major manufacturers like Anthropologie and Urban Outfitters, Jamil and Jaz share how developing a solid e-commerce website, investing in clear and concise copywriting, and utilizing influencer-based advertising helped scale their business to 40,000+ regular customers.
Plus, what’s the one marketing hill Jazz and Jamil would die on?
Tune in to find out!
0:00 Intro
5:24 Expanding Yellow Beauty
7:00 Creating the Website
12:30 Lessons from Shopify
15:00 Entrepreneurship Lessons
28:00 Aligning with Business Partners
39:40 A Hill to Die On
42:36 Find Us
Follow Yellow Beauty:
https://www.yellowbeauty.com
Follow Jamil:
LinkedIn: https://www.linkedin.com/in/jamilbhuya/
Website: https://www.burgersnfriesforever.com
Follow Jaz:
LinkedIn: https://www.linkedin.com/in/jazfenton/
Twitter: https://www.twitter.com/Jazyfent
Follow Ari:
Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294
Follow Daniel:
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
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