21 June 2023 |

How to Bootstrap an Ecommerce Brand w/Yellow Beauty Founders (LIVE NYC Recording)

By Daniel Murray

In this recorded live event, Daniel and Ari (host of the “Go-To Millions” podcast) interview Yellow Beauty founders Jamil Bhuya and Jaz Fenton about how the lessons they’ve learned in scaling a startup business.

From mixing spices on their kitchen table to fulfill orders for their startup turmeric-based skincare brand to being picked up by major manufacturers like Anthropologie and Urban Outfitters, Jamil and Jaz share how developing a solid e-commerce website, investing in clear and concise copywriting, and utilizing influencer-based advertising helped scale their business to 40,000+ regular customers.

Plus, what’s the one marketing hill Jazz and Jamil would die on?

Tune in to find out!

0:00 Intro

5:24 Expanding Yellow Beauty

7:00 Creating the Website

12:30 Lessons from Shopify

15:00 Entrepreneurship Lessons

28:00 Aligning with Business Partners

39:40 A Hill to Die On

42:36 Find Us

Follow Yellow Beauty:


Follow Jamil:

LinkedIn: https://www.linkedin.com/in/jamilbhuya/

Website: https://www.burgersnfriesforever.com

Follow Jaz:

LinkedIn: https://www.linkedin.com/in/jazfenton/

Twitter: https://www.twitter.com/Jazyfent

Follow Ari:

Podcast: https://podcasts.apple.com/us/podcast/go-to-millions/id1666992294

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: