WORKWEEK

By Ben Bradbury

The saying goes “It’s lonely at the top”. As a Founder or CEO, it’s challenging to know which ideas to execute on and which to drop. That’s why it’s critical to have a sounding board in your inner circle. On today’s episode, we come to understand how Phil Knight, the CEO of Nike, used a sounding board to unlock his story’s subtlety, and build one of the world’s most iconic brands.