WORKWEEK

By Ben Bradbury

Interview with Eric Ruiz: a writer and marketing strategist (formerly working at Netflix, Waze, and trolling Drake with a tongue-in-cheek billboard). We practically apply last week’s mental model of bifurcation, learning how Eric bifurcates decisions to minimise risk, streamline his thinking and focus where it matters. 

We’ll also learn why Eric thinks the traditional diversity discussion is broken, and see another perspective we can take to achieve real diversity in our thinking.