12 April 2022 |

EP7: Subscription Vs Advertising With Nathan Baschez, Every

By Adam Ryan

The one where Adam goes head-to-head with Nathan Baschez on subscriptions. This is one episode you won’t want to miss.

Every is a bundle of business-focused newsletters, accessed through a subscription service. With 40,000 readers already signed up, Every offers insights, news and opinion from creators at the top of their game.

Alternate perspectives make the world whole and in today’s special episode, Adam goes all in with Nathan Baschez debating subscription vs advertising and what works best for a media company.

Nathan argues his point of view from the Every subscription-forward business model, while Adam comes back with the Workweek non-paywall model.

Where do you stand?

If you’re a media professional like Nathan, our sponsor Sailthru might be just what you need to build relationships with the kind of people who move the needle on your business. Take a look at their platform and get more information here: https://www.sailthru.com/

Follow Nathan:

LinkedIn: inkedin.com/in/nbashaw

Twitter: twitter.com/nbashaw

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Follow Adam on Twitter: https://twitter.com/AdamRy_n

Sign up to the Perpetual newsletter: https://workweek.com/brand/perpetual