22 March 2022 |
EP4: Media Predictions With Sean Griffey, Industry Dive
By Adam Ryan
Sean Griffey is a rare commodity. Not only is he a legend in the media operating space, he’s also the man to go to for insightful commentary on where media is heading.
There aren’t many media operators who can say they’ve bootstrapped a business to more than $100m in annual revenue but if anyone was going to, it was Sean.
Adam zooms in on Sean’s B2B company, Industry Dive, helping decision-makers stay one step ahead of the competition with insightful journalism in niche industries. They discuss how Sean chooses the categories he jumps into and what he thinks about paid acquisition for his company.
You’ll hear Sean talk about regrets from his earliest days, before zooming out to look at the media landscape as a whole and Sean’s predictions on future trends.
Sean’s a media operator with knowledge that’s second to none. It’s a trait he shares with episode sponsor Sailthru. Their platform is designed to build relationships with an audience who move the needle for your business. Find out more here: https://www.sailthru.com
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