04 January 2023 |
Building Community On Social Media In 2023 – Christina Garnett
By Daniel Murray
Christina Garnett is the Principal Marketing Manager of Offline Community and Advocacy at HubSpot and she’s opening the playbook on community building.
Join Daniel and Christina for this Talkwalker virtual event, where Christina unpacks her 2023 strategy for building engaged communities and how to bridge the gaps between brand and consumer – all signal, no fluff.
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07:40 The HubSpot Mission
09:07 Black Friday Conversations That Hit Different
12:19 How Christina Thinks About Community
13:43 Staying Close To Our People
17:46 Creating Touchpoints Of Connection
22:56 Thinking In The Comments
25:12 The Two-Beer Buzz
32:16 The Difference Between Targeting And Community
45:33 Tracking User Culture