27 December 2022 |

Ann Handley – How To Create Ridiculously Good Content (Content Legends Virtual Series)

By Daniel Murray

Ann is the best selling author, CCO and keynote speaker who knows exactly what great content looks and sounds like.

She’s ready to open her playbook wide open.

Join Daniel and Ann for this AirMeet virtual event as Ann gets into her content framework, building an audience, plus AI platforms and their role in content creation

Follow Ann:

LinkedIn: https://www.linkedin.com/in/annhandley/

Twitter: https://twitter.com/MarketingProfs

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LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working in collaboration to produce amazing podcasts and more. Find out more, visit: www.workweek.com


00:00 Intro

03:02 How I Think About Great Content

07:43 Content Is Not A Performance Piece

15:12 Serving The Audience

19:47 The Inspiration To Write

21:52 The Importance Of Half Baked Ideas

24:39 4 Drafts, 4 Purposes

28:18 No Such A Thing As Writer’s Block

32:39 One In A Million Copywriting Tip

42:18 Writing From Experience

How To Create An Effective Content Framework For Marketing

As a marketing professional, creating a content framework is an essential step towards achieving your marketing goals. A content framework serves as a guide for your content creation and ensures that your content is aligned with your marketing objectives. In this blog, we will discuss the steps you need to take to create a content framework that works for you.

Step 1: Define Your Marketing Objectives

The first step towards creating a content framework is to define your marketing objectives. Your marketing objectives will guide your content creation efforts and determine the type of content you need to create. Examples of marketing objectives include increasing brand awareness, generating leads, improving customer engagement, and increasing sales.

Step 2: Identify Your Target Audience

Once you have defined your marketing objectives, the next step is to identify your target audience. You need to know who your content is aimed at so that you can create content that resonates with them. Consider factors such as age, gender, location, interests, and pain points when identifying your target audience.

Step 3: Conduct Keyword Research

Keyword research is an essential step in creating a content framework. You need to identify the keywords that your target audience is using when searching for information related to your industry or niche. Use tools such as Google Keyword Planner, SEMrush, or Ahrefs to conduct keyword research.

Step 4: Develop Your Content Topics

Based on your marketing objectives, target audience, and keyword research, develop a list of content topics. Your content topics should be relevant to your target audience, aligned with your marketing objectives, and optimized for the keywords you have identified. You can use a content calendar to plan your content topics in advance.

Step 5: Create Your Content

Once you have developed your content topics, it’s time to start creating your content. Your content should be high-quality, engaging, and informative. Use different formats such as blog posts, infographics, videos, and social media posts to reach your target audience.

Step 6: Promote Your Content

Creating great content is not enough; you need to promote it to reach your target audience. Use social media, email marketing, and other digital marketing channels to promote your content and reach your target audience.

Step 7: Monitor and Measure Your Results

Finally, it’s essential to monitor and measure the performance of your content. Use tools such as Google Analytics or HubSpot to track metrics such as website traffic, engagement, and conversions. Use this data to refine your content framework and improve your marketing strategy.

In conclusion, creating a content framework is an essential step towards achieving your marketing goals. By following these steps, you can develop a content framework that aligns with your marketing objectives, resonates with your target audience, and delivers results. Remember to regularly review and refine your content framework to ensure that it continues to meet your marketing needs.