WORKWEEK

By Daniel Murray

On this very special episode, recorded on Valentine’s Day, Daniel interviews one of the best marketers out there – who just happens to be his wife, Ari.

Ari is VP of Growth at Sharma Brands and has helped launch global names like Pressed Juicery, GXVE Beauty by Gwen Stefani, and Feastables by Mr Beast.

Daniel and Ari talk growth, why push notifications are underrated, and what makes a homepage – a hero.

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Keep up to date with the latest news from Go-To-Millions.

Follow Ari on Twitter: https://twitter.com/arihappywick

LinkedIn: https://www.linkedin.com/in/arimurray

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How To Leverage Push Notifications For Marketing

Push notifications are a powerful marketing tool that can help you engage with your audience and drive business results. In this blog post, we’ll explore how professional marketers can leverage push notifications for marketing.

1. Personalize your messages

One of the most effective ways to use push notifications is to personalize your messages. Use data on your users’ preferences, behaviors, and interactions with your app or website to create messages that are relevant and personalized. This can help increase engagement and drive conversions.

2. Segment your audience

Segmenting your audience is another key strategy for effective push notification marketing. Divide your audience into groups based on factors such as their behavior, demographics, location, and interests. This can help you create targeted messages that are more likely to resonate with specific segments of your audience.

3. Use compelling visuals and copy

Push notifications are a highly visual and concise form of communication, so it’s important to use compelling visuals and copy that capture your audience’s attention. Use images, videos, and emojis to add visual interest to your messages, and craft copy that is concise, clear, and attention-grabbing.

4. Time your messages strategically

Timing is critical when it comes to push notifications. You want to send your messages at a time when your audience is most likely to engage with them. Use data on your users’ behavior and preferences to identify the best times to send messages, and experiment with different timing strategies to see what works best for your audience.

5. Optimize for mobile

Push notifications are a mobile-first communication channel, so it’s important to optimize your messages for mobile devices. Make sure your messages are easy to read and navigate on mobile screens, and use mobile-specific features such as swipe actions and deep links to enhance the user experience.

6. Provide value

Ultimately, the key to effective push notification marketing is to provide value to your audience. Use push notifications to provide updates, alerts, and personalized recommendations that are useful and relevant to your users. This can help build trust and loyalty with your audience, and drive business results over the long term.

In conclusion, push notifications are a powerful marketing tool that can help you engage with your audience and drive business results. By personalizing your messages, segmenting your audience, using compelling visuals and copy, timing your messages strategically, optimizing for mobile, and providing value, you can create effective push notification campaigns that resonate with your audience and drive business success.