30 May 2023 |

A Gem of a Marketing Campaign (Storytime)

By Daniel Murray

How did diamonds become a girl’s best friend?

In this special segment, Daniel’s flying solo to take an in-depth look at some of advertising’s greatest wins, and this week, he’s revealing how DeBeers turned a fledgling mining company into a diamond empire.

Find out how DeBeers utilized clever copywriting and influencer seeding to revolutionize the world of advertising in the mid-19th century and what lessons we can learn from this remarkable campaign.

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com