30 May 2023 |
A Gem of a Marketing Campaign (Storytime)
By Daniel Murray
How did diamonds become a girl’s best friend?
In this special segment, Daniel’s flying solo to take an in-depth look at some of advertising’s greatest wins, and this week, he’s revealing how DeBeers turned a fledgling mining company into a diamond empire.
Find out how DeBeers utilized clever copywriting and influencer seeding to revolutionize the world of advertising in the mid-19th century and what lessons we can learn from this remarkable campaign.
And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com