By Daniel Murray

How does an ex-Bachelor contestant leverage his TV appearance and create brand loyalty? Connor Saeli believes TikTok has the answer. Find out why.

Waterboy is the hydration brand that promises to restore your equilibrium after a heavy night. It’s not only scaling super quick it’s building a loyal community along with it.

Daniel and Co-Founder Connnor, get into the specifics of what you should consider when creating TikTok content, why you should use influencers when you can, and how he’s scaling Waterboy at such a pace, with more than 90k followers.

You’ll also hear Connor’s hot take on why UGC is so impactful for building customer affinity.

And if you LOVE The Marketing Millennials drop us a five-star review at: https://ratethispodcast.com/marketingmillennials, I really appreciate your support!.

Follow Connor:

LinkedIn: linkedin.com/in/connorsaeli

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Timestamps:

00:00 Intro

01:48 Investment Banker To Eligible Bachelor

04:57 Lessons From Non Reality

11:36 The TikTok Phenomenon

12:18 People Buying From People

19:39 The Power Of UGC

23:09 Connor’s Pitfall To Avoid

34:12 Figuring Out The Fun

35:48 Attractive Authenticity

41:56 Where to Find Connor

How to Use TikTok for Business and Scale Fast

Right now TikTok has over 200 million monthly active users who upload over 10 million new videos every day. 

This is how you’re going to scale your marketing and your business, fast.

What to Know Before Using TikTok for Business

Before diving into the details of the various ways you can use TikTok for business, it’s important to understand some key facts about the platform. TikTok is owned by Beijing-based tech giant ByteDance and essentially functions as a “see it, like it, click it” app. 

TikTok is a UGC platform and markets itself on its simplicity. And this is a key point for marketers used to slick production values. You simply don’t need any more than a smart phone and a great idea.

Create a Great Content Strategy

TikTok is a great platform for businesses of all sizes to connect with their customers, build brand awareness, and create engaging content. The first thing you’ll want to do is create a strategy for your TikTok content. 

You might want to start by asking yourself a few questions: How would you describe your brand? What makes your product or service unique? What type of content resonates best with your customers? By answering these questions, you’ll be able to better identify the type of content you should be creating for TikTok. 

Once you’ve identified the type of content you’ll be posting, you’ll want to create a consistent schedule for publishing content. If you don’t have time to create new content on a regular basis, you could always repurpose content from other platforms. 

But bear in mind that TikTok is a great platform for experimenting with content that you might turn into longer form video for YouTube.

Finally, you’ll want to interact with your followers regularly. TikTok lets you engage with your followers in a couple of different ways: you can like and comment on other user’s posts, or you can send direct messages to engage one-on-one with your followers.

Build a Brand Presence on TikTok

Once you’ve created a great content strategy, you’ll want to focus on building a brand presence on TikTok. 

Building a brand presence on TikTok is a lot like building a brand presence on any other social platform. You’ll want to be sure to include the following in your TikTok strategy: Your brand name Your tagline Your business URL The best times to post on TikTok are on weekdays between 9 a.m. and 3 p.m. Eastern Time.

 This is when users tend to be online and browsing content on the app. Additionally, you’ll want to focus on posting content during TikTok’s peak hours: Mondays between 6am and 10am, and between 7pm and 11pm, Eastern Time

Use Video Ads to Grow Fast

Finally, you can also use video ads to grow your following and accelerate your TikTok growth. TikTok lets you select and target a specific audience, create your own ad, and then promote your content to that audience. 

TikTok video ads are an excellent way to help build your following on the app and accelerate your TikTok growth. Video ads allow you to include a call-to-action and a link to a landing page or your website where users can learn more about your product or service. 

Conclusion

TikTok is a great platform for businesses of all sizes to connect with their customers, build brand awareness, and create engaging content.

The first thing you’ll want to do is create a strategy for your TikTok content: you’ll want to focus on creating content that reflects your brand, resonates with your customers, and is easy to digest during short video clips.

Once you’ve created a great content strategy, you’ll want to focus on building a brand presence on TikTok: you’ll want to be sure to include your brand name, tagline, business URL, and the best times to post on TikTok

 Finally, you can use video ads to grow your following and accelerate your TikTok growth.