12 May 2022 |

85 – How to Play The Marketing Long Game With Connor Gross

By Daniel Murray

Connor Gross doesn’t just talk marketing, he lives it. Meet the ultimate entrepreneur who, when he’s not scaling eCommerce brands, is building his podcast empire.

Marketing success can be summed up in one word: consistency. But playing the long game requires patience. Connor Gross can tell you exactly why it pays off.

Daniel and Connor get into conversation on what it was like learning from great marketers like Dave Gerhardt and Mike Volpe, what not to do when starting an eCommerce business, and why every marketer needs a side hustle.

You’ll also hear about Connor’s latest venture creating ready-to-race car artwork, why he’s investing in Self Storage, and his podcast: The Next Generation, where he talks to entrepreneurs and other highly successful people all in their 20s.

Dive in and meet the entrepreneur and marketer who turns side hustles into money spinners.

Follow Connor:

LinkedIn: linkedin.com/in/connor-gross-104360109

Twitter: twitter.com/c_gro

Keep up to date with the latest news from The Marketing Millennials:.

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials


00:00 Intro

05:15 The Why Behind The Buy

06:46 Believe The Good Deals Are Out There

10:59 Recommendations Before Ad Spend

13:24 Thinking In Increments

14:50 Don’t Stop Showing Up

18:23 Money Isn’t The Only Metric For Success

20:43 Building Sustainability Through Great Content

24:28 Let’s Row In The Same Direction

30:53 Just Get Good At Marketing

Creating Content Consistently For Your Brand

Creating content consistently is challenging for many brands. You might have the motivation to create content, but the task can feel like a burden and something that you need to do but not something you want to do. However, creating content consistently is a critical aspect of your brand’s success. In this blog post, we’ll discuss why creating content consistently matters for your brand and how to make it more of a priority in your schedule. 

Creating consistency in your brand comes by establishing a structure for content creation and planning before you begin. This will help you create content faster and with less stress so that it doesn’t feel like another item on an endless list of things to do as a marketer.

The Importance Of Creating Content Consistently

Creating consistent content is important because it establishes your brand’s presence. It is the most basic tool you have in your marketing toolkit and something that nearly every company needs to do. Yet few actually do it, and those that do it well earn an advantage over their competitors. 

The more you can increase your brand awareness and engagement, the more likely you are to convert sales. With increased consistency in your content creation, you also gain a clearer picture of your audience. This leads to creating content that resonates with your readers and that they genuinely want to consume. Consistent content also helps consumers find your brand. The best way to get discovered online is to be where your customers are and to be where they go when they’re researching a product or service like yours. This is a lot easier when you have a consistent brand presence.

Audience Awareness and Engagement

Consumers have a wide array of options from which to choose when making a purchase. They have access to a wealth of information about products and services, and they are shopping online more frequently to avoid crowds and long lines. When you create content that is valuable and informative, you build trust with your readers and encourage them to purchase your products and services.

 They will feel like they know you and your brand and that you are an expert in your industry. Consumers are also influenced by the opinions of their peers, so having a strong social presence is important. When someone reads a review on your product or service, they are likely to trust it and are more likely to buy from you.

How Consumers Discover Brands

While a few years ago many consumers discovered brands through traditional marketing efforts such as television ads, radio spots and newspaper articles, now most people come across brands online. This is due to the massive shift towards e-commerce. Consumers are making more purchases online, and they expect the same level of service and quality when purchasing online as they do when shopping in a brick-and-mortar store. 

Consumers look to the internet to learn more about products and services, and they are also likely to look at customer reviews and to search for brands they know and trust. This means that you need to be where they are if you want to build brand awareness and increase sales.

Why Is Brand Consistent Content Important?

Consistent branding means creating an identity for your company, product or service that is easily recognizable. This is something that goes way beyond just having a great logo and a catchy tagline. It means having a consistent look and feel to all of your marketing materials, including your website and social media pages. 

Consistent branding also means having a constant tone of voice and using the same language that you would use if you were talking to a customer face to face. When you are consistent, your customers will recognize your brand at first glance. It will be easier for them to find your products and services and to shop with you online. Consistent branding also builds trust and makes it easier for customers to purchase from your brand.

3 Ways To Create Consistent Branding Content

There are a number of ways that you can create consistent branding content for your brand. By taking the time to create a content calendar before you begin, you can make sure that everything is aligned. Make sure that you are consistent with your posting times on social media. If you post at the same times each week, you are more likely to be discovered by your followers. Use similar images and visuals when you create content. 

This is a great way to build consistency and make it easier for your readers to recognize you. Use the same language and tone of voice across all of your branding materials. This includes your website, social media posts and emails.

Bottom line

Creating consistent branding content is important for any brand. It helps you establish an identity for your company and it makes it easier for customers to find you online. It also helps you get discovered by potential customers and encourages readers to engage with your content. When you start creating consistent content, you will discover more about your audience and it will be easier to increase brand awareness.