30 December 2020 |
23 – Sangram Vajre: Account Based Marketing (ABM)
By Daniel Murray
Sangram Vajre is the co-founder of Terminus, a top Account-Based Marketing software company. He ran marketing at Pardot (acquired by ExactTarget and then by Salesforce for $2.7B).
He is also the author of two books on B2B Marketing – ABM and ABM is B2B and the host of the podcast, FlipMyFunnel, which is a top 50 business podcast for marketing and sales leaders with over half a million downloads.
He is also the host of the Peak Community (Private group): an exclusive marketers only group for CMO and emerging CMO to help grow 1% better each week.