07 June 2023 |

166 – Quantity vs. Quality Content, with Blake Emal

By Daniel Murray

How does a strategic marketing advisor think about building a social media audience?

Blake Emal stops by the studio to chat with Daniel about the lessons he’s learned from faking it until he actually made it in the world of SEO marketing.

From his early career accidentally stumbling into the world of SEO to becoming the CMO of Copy AI, Blake’s dispensing his playbook on navigating audience growth using various social media platforms.

Tune in as Blake discloses his hottest tips for building a following, including the importance of quantity over quality, adapting quickly to technological change, and the differences between building a brand vs. a personal account.

0:00 Intro/Background

1:52 Building an Audience

8:28 Brand vs. Personal Accounts

10:51 Creating Account Content

14:12 Future Growth

17:56 A Hill to Die On

23:30 Words of Advice

Follow Blake:

Twitter: https://www.twitter.com/heyblake

LinkedIn: https://www.linkedin.com/in/uxblake/

Follow Daniel:

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

And thanks to our episode sponsor, Retention. What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit Retention.com to book a demo today.

Sign up for The Marketing Millennials newsletter:


Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: