18 April 2023 |
155 – The Importance of Aligning Marketing and Sales Goals, with Mark Wolber
By Daniel Murray
Have you found yourself wondering how to take that next step into an executive-level career? Then this is the episode for you!
Mark Wolber, CRO of Rent Dynamics, a CRM solution designed for apartment owners and managers, is here to discuss how education, networking, and mentorship are the best ways to advance to that C-level job you’ve always dreamed of.
He and Daniel also chat about the importance of aligning marketing and sales goals and whether success should be defined by a number or a gut feeling.
Plus, learn why speed is a marketer’s best friend and why Mark takes joy in knowing that everyone is really just making things up as they go along.
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1:56 Marketing and Revenue
3:08 Influence of Sales on Marketing
6:08 Team Structure and Alignment
10:08 Go-to-Market Goals
13:34 Making the Jump to a CRO
19:35 Scaling with Technology
24:24 A Marketing Hill to Die On
28:46 Words of Advice
31:17 Contact Us