WORKWEEK

By Daniel Murray

How much time do creatives actually spend creating?

Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives.

She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured.

Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out!

0:00 Intro

2:08 Lessons from Computer Science

3:10 Scaling a team

5:45 Alignment is Key in Marketing

12:00 Do You Tie Outcome Results to a Creative Team?

14:03 Design Ops

22:08 A Marketing Hill to Die On

25:40 Words of Advice

29:44 Contact Us

Follow Amrita:

LinkedIn: https://www.linkedin.com/in/amritamathur/?originalSubdomain=ca

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com