13 April 2023 |
154 – The Secret to Scaling Your Creative Team, with Amrita Mathur (VP of Marketing, Superside)
By Daniel Murray
How much time do creatives actually spend creating?
Amrita Mathur, VP of Marketing at the Creative-as-a-Service agency, Superside, is in the studio to talk about why creatives spend so little time actually creating and how a great DesignOps team can increase workflow and efficiency among creatives.
She and Daniel also discuss the advantages of centralized vs. decentralized marketing, the best way to scale a marketing department, and how creative team success should be measured.
Plus, what’s the advantage of hiring freelancers over full-time employees? Tune in to find out!
2:08 Lessons from Computer Science
3:10 Scaling a team
5:45 Alignment is Key in Marketing
12:00 Do You Tie Outcome Results to a Creative Team?
14:03 Design Ops
22:08 A Marketing Hill to Die On
25:40 Words of Advice
29:44 Contact Us
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