WORKWEEK

By Daniel Murray

How are you thinking about SEO and accessibility?

Meet Rejoice Ojiaku the SEO pro who’s right in the weeds of helping brands make their websites more accessible for everybody. She is also an SEO and Content Strategist at Digitas UK, award-winning diversity and inclusion advocate, and speaker.

Daniel and Rejoice get straight into some SEO hacks you can get started on right away, why it makes sense to design for every type of body, and why SEO is your best long-term strategy.

What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common?

Retention.com is their highest performing ROAS channel by far. Visit Retention.com to book a demo today.

Follow Rejoice:

LinkedIn: https://www.linkedin.com/in/rejoiceojiaku/

Twitter: https://twitter.com/RejiYates

Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Timestamps:

00:00 Intro

03:01 Get Started With These Hacks

05:13 The Narrative Approach To Content

07:42 Start Thinking In Formats

09:34 Selling The Benefits Of An SEO Strategy

12:37 SEO As A Long Term Investment

13:33 The Greatest Challenge Right Now

16:40 The AI Accessibility Question

18:55 Designing With Every Body In Mind

20:54 The Marketing Hill I Would Die On

How To Create Inclusive SEO

As a professional marketer, you already know the importance of search engine optimization (SEO) in today’s digital landscape. But have you ever considered making your SEO efforts more inclusive? Inclusivity in SEO refers to the practice of creating online content that is accessible and welcoming to all individuals, regardless of their backgrounds or abilities.

Here are some tips on how to make your SEO efforts more inclusive:

1. Focus on user experience

When optimizing your website for search engines, it’s essential to prioritize user experience. This means ensuring that your website is easy to navigate, loads quickly, and is accessible to all users, including those with disabilities. This can be achieved by using alt tags for images, providing closed captions for videos, and using simple and clear language throughout your website.

2. Use inclusive language

The words you use on your website can have a significant impact on how inclusive it is. Use inclusive language that respects and celebrates diversity, avoids cultural appropriation, and is free from stereotypes. Consider using gender-neutral language and avoiding language that may be considered offensive or insensitive.

3. Consider accessibility

To make your SEO efforts more inclusive, you must consider accessibility. This means ensuring that your website is accessible to users with disabilities, such as visual or hearing impairments. This can be achieved by using readable fonts, providing alternative text for images, and ensuring that your website is compatible with screen readers.

4. Embrace diversity in your content

Embracing diversity in your content means creating content that is inclusive of all individuals, regardless of their backgrounds or identities. This can be achieved by featuring a diverse range of people in your images and videos, including people of different races, genders, and abilities.

5. Think beyond keywords

While keywords are an essential part of SEO, they shouldn’t be the only focus. Instead, focus on creating high-quality content that is valuable to your audience. This will not only improve your search engine rankings but also help to build trust with your audience.

In conclusion, making your SEO efforts more inclusive is not only the right thing to do, but it also makes good business sense. By creating an accessible and welcoming online presence, you’ll be able to reach a wider audience and build stronger relationships with your customers. Remember to prioritize user experience, use inclusive language, consider accessibility, embrace diversity in your content, and think beyond keywords.