17 January 2023 |
132 – How Marketers Can Affect Change and Channel Desire, With Aaron Orendorff
By Daniel Murray
How do you take audience desire and channel it into action? Aaron Orendorff is the marketer who knows all about affecting change.
Aaron is the Head of Marketing at Recart and former Editor-in-Chief at Spotify Plus.
Daniel and Aaron get straight into conversation discussing his conversion from pastor to marketer, what religion can teach about marketing, and why your job isn’t to create desire – it’s to channel it.
Plus you’ll hear why organic traffic is the tide that lifts all ships and why Aaron believes you need to go slow to go fast when it comes to social.
Keep up to date with the latest news from The Marketing Millennials:.
Follow Daniel on Twitter: twitter.com/Dmurr68
Sign up to The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
03:23 The Power Of A Well Delivered Sermon
05:04 Channel, Don’t Create Desire
11:44 Change Life, Gain A Convert
15:15 Bad Decisions Leading To Better Decisisions
17:32 Riding The Endorphin Wave
19:18 The Tide That Lifts All Ships
23:20 Go Slow To Go Fast
24:00 Consistency Is A Superpower
27:35 Perfection Is The Enemy Of Done
Unlocking Organic Growth: Proven Strategies for Marketers
Organic growth is an invaluable asset for any marketer. It involves growing your business without relying on paid advertising or other costly strategies. As a marketer, you want to focus on organic growth strategies that will help you build an engaged, loyal customer base. In this article, we’ll explore the benefits of organic growth, some proven strategies for achieving it, and the tools you can use to help you get there.
Benefits of organic growth
Organic growth is a great way to build a strong, long-term relationship with your customers. It allows you to create an authentic connection with them, which leads to more loyalty and trust. Additionally, organic growth is cost-effective since you don’t have to pay for advertising or other costly marketing strategies. As a result, your ROI is likely to be much higher than with other marketing methods.
Organic growth also helps you stay competitive in today’s digital landscape. With more and more companies turning to paid advertising to get their message out, it’s important to have an organic growth strategy that stands out. By leveraging the power of content marketing, social media, and other organic tactics, you can ensure that your business stands out from the competition.
Finally, organic growth is a great way to build brand awareness. By creating content and engaging with customers on social media, you can increase your visibility and reach a larger audience. This can help you drive more traffic to your website, which can lead to more conversions.
Crafting an organic growth plan
. What do you want to achieve with your organic growth strategy? Do you want to increase brand awareness? Do you want to drive more traffic to your website? Once you’ve determined your goals, you can start to craft a plan of action.
The next step is to create a content marketing plan. Content marketing is a great way to engage customers and build relationships. When crafting your plan, consider the types of content you want to create and how often you want to post.
Additionally, you should think about which channels you want to focus on and how you can optimize your content for search engines.
Once you have your content marketing plan in place, you can start to create a social media plan. Consider which channels you want to focus on and what type of content you want to post. Additionally, you should think about how you can use social media to engage with customers and build relationships.
The next step is to create an SEO plan. SEO is a great way to increase your visibility and reach a larger audience. When crafting your plan, consider the keywords you want to target and how you can optimize your content for search engines. Additionally, you should think about how you can use link building to drive more organic traffic to your website.
Finally, you should create an email plan. Email is a great way to stay in touch with customers and keep them updated on your business. When crafting your plan, consider how often you want to send emails and what type of content you want to include. Additionally, you should think about how you can optimize your emails for conversions.
Organic growth tools
These tools allow you to manage multiple social media accounts from one platform, which can save you time and effort. Additionally, they provide insights into how your content is performing, which can help you create more effective campaigns. Popular social media management tools include Hootsuite, Sprout Social, and Buffer.
The next tool is an SEO tool. These tools can help you optimize your content and website for search engines, which can help you increase your visibility and reach a larger audience. Popular SEO tools include Moz, Ahrefs, and SEMrush.
Another tool is an email marketing tool. These tools allow you to create, manage, and send emails to customers. Additionally, they provide insights into how your emails are performing, which can help you create more effective campaigns. Popular email marketing tools include Mailchimp, Constant Contact, and AWeber.
Finally, you should consider using analytics tools. These tools provide insights into how your organic growth strategies are performing, which can help you make adjustments and optimize your campaigns. Popular analytics tools include Google Analytics, Mixpanel, and KISSmetrics.
Organic growth is an invaluable asset for any marketer. It involves growing your business without relying on paid advertising or other costly strategies. By leveraging the power of content marketing, social media, and other organic tactics, you can ensure that your business stands out from the competition. Additionally, you can use tools to help you optimize your campaigns and track your progress. By following these strategies, you can unlock the potential of organic growth for your business.