12 January 2023 |

131 – The Importance of Showing Impact

By Daniel Murray

How do you set yourself up for success in marketing? You show impact. Kyle Lacy unwraps exactly how to make that happen.

Kyle is CMO at Jellyfish, an author, and speaker.

Daniel and Kyle get into why showing impact is essential for your personal and professional success, why you must align revenue to marketing, and the one thing marketers get wrong.

Follow Kyle:

LinkedIn: linkedin.com/in/kylelacy

Twitter: https://twitter.com/kyleplacy

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Follow Daniel on Twitter: twitter.com/Dmurr68

LinkedIn: linkedin.com/in/daniel-murray-marketing

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

Measure Your Success: Proven Strategies to Show Impact Through Your Marketing

Are you looking for ways to measure the success of your marketing campaigns?

In this article, we’ll discuss proven strategies to measure your success and show the impact of your marketing. We’ll look at ways to measure the effectiveness of your campaigns, track your progress, and analyze the results. We’ll also cover the importance of setting realistic goals, as well as the benefits of using analytics to help you get the most out of your marketing efforts.

With the right strategy in place, you can gain valuable insights into your campaigns and use them to make smarter decisions about your marketing plans. So let’s dive in and take a look at how to measure your success and show your impact through your marketing.

Strategies for Measuring Your Success

The first step towards measuring your success is to set some goals. You’ll want to start by deciding what success really means for your business. Once you have your goals in place, you can start to look for ways to measure your success. Success can be measured in a variety of ways, depending on your business.

It can be measured in terms of revenue, leads, customer retention, or customer satisfaction. It’s important to understand that these numbers will change over time depending on a variety of factors. It’s also important to keep in mind that the numbers alone won’t tell the whole story. When measuring your success, you should take into account the following factors: What is the goal? How do you measure it? How does it affect your business?

Measuring Your Results

Before you start tracking your progress, you’ll want to make sure that you have the right tools in place. You’ll want to make sure that your marketing campaigns are set up correctly and that your analytics are set up correctly. If you don’t have this in place, you won’t have any way to measure your progress.

You’ll also want to make sure that you take the time to understand your data. In order to maximize the results of your marketing campaigns, it’s important to measure your results. You can do this by setting specific goals for your campaigns and tracking your progress. You can analyze your results to see what’s working and what isn’t. This will help you to improve your campaigns and maximize your results in the future.

Analyzing Results

If you want to analyze your results, you first need to track your progress. Once you’ve done that, you can start breaking down your results. You can break down your results in a few different ways, depending on what you’re looking for. For example, if one of your goals is to increase sales, you can break down your results by sales channel.

You can also break down your results by customer type or purchase amount. You can break down your results by website source, or you can even break them down by salesperson. You can also break down your results to see where you could improve. If, for example, one of your goals is to generate more leads, you can break down your results to see the number of leads per sales channel.


Measuring your success and showing your impact through your marketing doesn’t happen overnight. It takes time and effort to track your progress and analyze your results, and it takes even more time to work towards achieving your goals. With that said, the sooner you start, the sooner you can measure your success and show your impact through your marketing.

If you want to maximize your marketing efforts, it’s important to keep track of your progress. This will help you to understand what’s working and what isn’t, and it will help you to make adjustments as needed. It’s also important to make the most of your data by breaking it down and analyzing it. This will help you to better understand your target audience, and it will help you to maximize your marketing efforts.