05 January 2023 |
130 – How To Build And Scale A Podcast
By Daniel Murray
In a crowded audio market how can you build a successful podcast? Ben Shapiro reveals his secrets.
Ben is the Founder and CEO of I Hear Everything, a New Media company that connects brands and content creators with their target audience.
Daniel and Ben get into the weeds of content creation for long and short form media, why you should always make content you feel comfortable with, and the one piece of advice you’ll thank Ben for in 5 years’ time.
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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com
Step-By-Step Guide to Scaling Your Podcast For Maximum Reach
Podcasting can be a powerful tool for connecting with potential customers, generating leads, and building brand awareness. However, it can be difficult to know where to start when it comes to scaling your podcast for maximum reach.
This step-by-step guide will show you the best practices for growing your audience and increasing your visibility in the podcasting space. From optimizing your content for SEO to connecting with influencers and utilizing social media, this guide will help you get the most out of your podcasting efforts. With the right approach and the right strategies, you can take your podcast to the next level and reach a broader audience. So let’s get started!
Optimize Your Podcast for SEO
Before you even get started with producing episodes, you should take steps to optimize your podcast for SEO. SEO stands for “search engine optimization,” and it refers to practices designed to help your website and content rank higher in search engine results. Getting your podcast’s SEO strategy right from the start will help you gain more organic listeners and reach a broader audience.
It will also make it easier for people to find your podcast and subscribe. In order to optimize your podcast for SEO, there are a few things you should keep in mind. First, make sure you use a descriptive title and subtitle. The title and subtitle are the two biggest factors that will impact your podcast’s SEO. Next, make sure you have a good description. The description will also be factored into your podcast’s SEO. You will also want to make sure you have relevant keywords throughout your content. A good rule of thumb is to have 1-2 keywords throughout your content for every 100 words.
Utilize Social Media
Once you have your podcast ready to go, the next step is to start marketing your podcast. One of the best ways to do this is to start building your following on social media channels.
You can promote your podcast on social media channels by sharing your content, posting about upcoming episodes, and engaging with your audience. This will help you build a following, get feedback, find potential guests, and increase awareness about your podcast. By using social media channels, you have the opportunity to reach a much broader audience than you would by only focusing on a podcast. This can help you grow your podcast faster and get your content in front of a larger number of people.
Optimize Your Content for Engagement
The next step in growing your podcast is to optimize your content for engagement. The best way to do this is to ask your audience questions and have them engage with your content. This will make it easier for them to connect with your podcast and will help you make stronger connections with your listeners.
You can also try hosting a Facebook Live or Google Hangout and inviting your audience to participate in the conversation. You can also make your podcast more engaging by creating a theme or format that your listeners can expect. This will help your listeners better understand your podcast and know what to expect each episode. It will also make it easier for them to connect with your podcast and engage with your content.
Utilize Paid Advertising
Another way to grow your podcast quickly is by using paid advertising. There are a number of different channels you can use for paid advertising, such as Facebook and Google AdWords. This is an effective way to reach a broader audience and grow your podcast quickly. By using paid advertising, you can place your podcast in front of a larger audience and drive more traffic to your site. By deciding on the best channels for your ads, you can target the people you want to reach and increase the visibility of your podcast.
Ads can be very effective, especially if you know how to create them properly. They will also help you get your podcast in front of more people and drive more traffic to your site. If you want to use ads to promote your podcast, you will want to keep a few things in mind. First, you will want to choose the right channels for your ads. Next, you will want to make sure you have a strong call to action. Finally, you will want to make sure you track your results and make any necessary changes based on what you find.
Focus on Quality Content
Another way to grow your podcast quickly is to focus on creating high-quality content. The best way to do this is to create a strong content strategy that you can follow each and every week. Your content strategy will help you stay focused and consistent and will make it easier for you to create consistent, high-quality content.
By following a consistent content strategy, you will have an easy time growing your podcast and reaching a broader audience. This will also make it easier for your audience to understand what to expect when they subscribe to your podcast.
Another way to grow your podcast quickly is to repurpose your content. One way to do this is to host a regular chat with other experts in your industry. You can also repurpose content by taking questions and turning them into blog posts or episodes. Alternatively, you can also take guest posts and turn them into episodes.
These types of content will help you grow your podcast faster, attract new followers, and bring in more traffic. They are also easier and cheaper than creating new episodes from scratch.
Track and Monitor Your Results
Finally, as you are growing your podcast, it is important to track and monitor your results. This will help you better understand your audience and make adjustments as needed. They will also make it easier for you to find ways to improve and make adjustments as needed.
Leverage Your Network
Once your podcast is growing and you are getting a good amount of visitors, it is time to leverage your network. This can be done by asking people you know for referrals and recommending your podcast.
Once you have a few episodes out, you can also reach out to people in your network and ask if they would be interested in being a guest on your podcast. This will help you grow your podcast and expand your network. A lot of people want to do podcasts, but very few actually do it. This article will help you get started – or get more serious – in the world of podcasting.