By Daniel Murray

How do you reach an audience with $143 Billion worth of purchasing power? Gigi Robinson explains how to reach Gen Z.

Gigi is a content creator, speaker and Founder of It’s Gigi, a creative media company that places focus on authentic content creation, partnerships, and consulting with nonprofits.

Daniel and Gigi talk about why Gen Z demands authenticity in social media, the marketing hill she’d die on, and some of the trends you’re going to want to watch out for.

And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.

Follow Gigi:

LinkedIn: linkedin.com/in/gigirobinson

Twitter: https://twitter.com/itsgigirobinson

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How to Create Social Media Content with Authenticity

We all know how important it is to create content that resonates with our target audience. But in today’s digital landscape, it’s not enough to just create content that is engaging and shareable. We also have to make sure that our content is authentic.

Authenticity is key to success on social media, and it’s something that should be taken seriously. In this blog post, I’m going to talk about what authentic social media content is, the five pillars of creating it, tips for creating high quality content, tools to help you create content, and social media content creation services.

The 5 Pillars of Authentic Social Media Content

When creating social media content, it’s important to ensure that it’s authentic. Authenticity is key to success on social media, and it’s something that should be taken seriously. Here are the five pillars of authentic social media content:

Be yourself: Your social media content should be true to who you are and what your brand stands for. Your content should reflect your values and beliefs, and it should be genuine and honest.

Be consistent: Consistency is key when it comes to creating content. If you’re consistent in the type of content you’re creating, it will help to build trust and loyalty with your followers.

Be relevant: Your content should be relevant to your target audience. It should be interesting and engaging, and it should provide value to your followers.

Be creative: Your content should be creative and unique. It should stand out from the rest and grab people’s attention.

Be timely: Timeliness is important when it comes to social media content. You should always be aware of what’s trending and create content accordingly.

These are the five pillars of creating authentic social media content. If you want your content to be successful, it’s important to make sure that it follows these five pillars.

Tips for Creating High Quality, Authentic Social Media Content

Now that you know the five pillars of authentic social media content, let’s look at some tips for creating high quality content. Here are some tips to help you create authentic social media content:

• Research your audience: It’s important to know who your target audience is and what they’re interested in. Doing research can help you create content that is relevant to them and that resonates with them.
• Be thoughtful: Your content should be thoughtful and meaningful. It should provide value to your followers and should be something that they can connect with.
• Be creative: Your content should be creative and unique. Think outside the box and come up with ideas that no one else is doing.
• Be authentic: Your content should be true to who you are and what your brand stands for. It should reflect your values and beliefs, and it should be genuine and honest.
• Be consistent: Consistency is key when it comes to content. If you’re consistent in the type of content you’re creating, it will help to build trust and loyalty with your followers.
• Be timely: Timeliness is important when it comes to social media content. You should always be aware of what’s trending and create content accordingly.
• Be visual: Visual content is more engaging than text-based content. You should try to incorporate visuals into your content as much as possible.

These are some tips for creating high quality, authentic social media content. If you follow these tips, you’ll be able to create content that resonates with your followers and that is successful.

Social Media Content Creation Services

If you don’t have the time or the resources to create your own content, you can always hire a social media content creation service. These services can help you create high quality content that is targeted to your audience and that resonates with them.

They can also help you manage your accounts and monitor analytics. If you don’t have the time or the expertise to create your own content, hiring a content creation service can be a great way to ensure that your content is successful.

Conclusion

Creating authentic social media content is essential to success on social media. It’s important to create content that is true to who you are and what your brand stands for, and that resonates with your followers. The five pillars of authentic social media content are being yourself, being consistent, being relevant, being creative, and being timely. There are also tools and services available to help you create high quality, authentic content. If you follow these tips and use the right tools and services, you’ll be able to create content that will be successful on social media.

Creating social media content with authenticity is not easy, but it’s worth the effort. It’s the key to success on social media, and it’s something that should be taken seriously. If you want to create content that resonates with your followers and that is successful, it’s important to make sure that it is authentic.