01 December 2022 |

124 – How Shopify Grew to Over 325k+ YouTube Subscribers

By Daniel Murray

Connor and Tyler Fyfe make the kind of video content that moves the needle on your marketing goals. How? Find out on this high signal episode.

Daniel gets into it with Connor and Tyler as they discuss why you should replace the word ‘algorithm’ with the word ‘audience’, why driving an emotional response is a powerful marketing tool, and how you should consider quality versus quantity.

And how can you create a better experience for prospects, automate the handoff to sales, and fill your pipeline with quality leads? Calendly’s scheduling automation helps marketers convert high-value leads and quickly connect them to sales. Visit calendly.com for your personalized demo.

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Daniel is a Workweek friend, working to produce amazing podcasts. Find out more, visit: www.workweek.com

How To Create Effective Short Form Video

Short-form video is a specific type of video that’s typically between 20 and 60 seconds long. It’s also known as micro-video or bite-sized video, which only begins to describe this rapidly growing format..

Short-form video has become popular partly because it’s more convenient for viewers who don’t want to sit through longer videos. But perhaps just as importantly, this format is becoming increasingly accessible thanks to new technologies like augmented reality (AR) and voice recognition software.

The prevalence of social media has also played a role in the rise of short-form video. It’s much easier to upload and view shorter videos on platforms like Instagram and Snapchat than traditional long form videos. So whether you have a marketing plan for your business or are simply exploring new opportunities, it pays to understand the many ways that short-form videos can help you get your message out there in the most effective way possible.

What is Short Form Video?

Short form video is a video that lasts anywhere from 1 to 10 minutes. While it varies from industry to industry, short form video is most commonly used in marketing and advertising. Short form video is a great way to get your message across quickly because it doesn’t require the same level of attention that longer videos do.

With 10-minute videos, there will be a number of people who will lose interest before the video is over. This won’t happen with a short form video. It’s also a great way to share a small piece of information that can act as a preview or teaser to your longer videos. This can help you build an audience and get them interested in what you have to say. Short form video is a very easy to create. As such, it’s a great way to get started with video marketing.

The Importance of Video in Marketing

Video is undoubtedly an important part of any marketing strategy. It has the ability to grab your audience’s attention and inspire action, making it a powerful communication tool. It’s also essential for search engine optimization, with properly optimized videos being able to show up in Google’s top search results.

The ability to make an impactful first impression is especially important in B2B marketing, where you may be dealing with more skeptical or skeptical customers. Video is an excellent way to break down these barriers and build trust with your audience. Video also has an immense potential for lead generation. A single video can generate hundreds of leads, and with the right strategy, it can be shared millions of times.

Defining Short-Form Video

Short form video is a video clip that lasts anywhere from 1 to 10 minutes. It can be anything from a promotional video to an informational video to a tutorial. The key thing to keep in mind with short form video is that you don’t have as much time to make your point as you do with a longer video.

Because of this, it’s important to make sure that you have a clear objective in mind before you begin to produce your clip. Most short form videos should be designed to drive one or two actions. This means that your video should either encourage viewers to take a specific action or spark their interest enough to prompt them to click through to your website or another related page.

Why Is Short Form Video Becoming More Important?

There are a number of reasons why short form video is becoming increasingly important. First of all, unlike long form video, short form video is easy to create. This means that it has become much easier for marketers to incorporate video into their marketing strategy. Short form video also tends to be more shareable than longer videos, which means that it’s easier to drive traffic back to your website or social media page.

While there are some marketers who will have the means and resources to create long form video, most people will have to stick to short form video. Finally, short form video is extremely versatile. You can use it for almost anything, from promoting your brand to providing product demonstrations to providing customer service. There are few marketing methods as flexible as short form video.

How to Create Effective Short Form Videos

There are a few essential tips for creating effective short form videos. Make sure that your video has a clear objective. Ideally, you should be able to summarize your video in a single sentence. Create a storyline.

A narrative structure is always effective, and can help to keep your audience engaged. Make sure that your video has an attention grabbing introduction, a strong message, and a clear conclusion. Keep your video brief! A shorter video is more likely to get watched all the way through than a longer one, and it’s likely to be more effective as well. With these tips in mind, you can create some really effective short form videos that engage your audience and drive the action that you want them to take.

Wrap up

As we’ve seen, short form video is a rapidly growing format that’s ideal for marketers who don’t have the resources or the time to create long form video. With a clear objective in mind, you can create effective short form video that drives traffic back to your site and inspires your audience to take action.