18 October 2022 |
115- How To Make B2B Marketing NOT Boring, With Mark Jung
By Daniel Murray
Mark Jung is the brand storyteller and growth marketer who firmly believes B2B marketing doesn’t have to be boring.
He and Daniel dive into conversation about why you shouldn’t replicate the standard marketing playbook, how to find inspiration from outside your field, and the 3 things you need to stand out in B2B marketing right now.
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3 Things To Stand Out In B2B Marketing
B2B marketing is a tough field, with so many competitors vying for the same customers. To stand out, you need to find your own unique niche and do things differently from everyone else. In B2B marketing, that often means playing up your strengths and hiding your weaknesses.
With so much competition in B2B marketing, it can be hard to figure out how you can stand out from the crowd and succeed. There are so many businesses targeting the same target audience with very similar products. And with many of these businesses also having more experience than you, it’s easy to feel like you’re at a disadvantage. To stand out as an B2B marketer, you need to be different than your competitors in three key ways:
Differentiate with your expertise
One of the best ways to differentiate yourself in B2B marketing is to be seen as an expert in your industry. It’s no secret that customers prefer to do business with brands that they trust, and that trust often comes from expertise. To be seen as an expert, you need to focus on three things: consistent branding, high-quality content, and fostering trust with your audience.
Consistent branding is crucial to being seen as an expert. If you brand yourself as an expert but provide inconsistent information, your audience is going to notice. And when they do, they’ll likely lose trust in you. High-quality content can help you build trust with your audience and portray you as an expert. You don’t need to be a published author to create content that showcases your expertise.
In fact, you don’t even need to be a writer at all. You can also publish your own podcasts and videos that are designed to educate your audience. You can even curate content from other experts in your industry to show that you’re keeping up with the latest developments.
Differentiate with exclusive access
Another way to stand out in B2B marketing is to provide exclusive access to your products, content, or services. You can do this in a variety of ways, including offering early access, access to discounted prices, or exclusive access to one-on-one time with your team. When you offer exclusive access to your products or services, you’re providing your audience with something they can’t get anywhere else.
You’re showing them that you believe in your products enough to give them an edge over your competitors. Exclusive access to discounted prices is another common way to differentiate yourself in B2B marketing. You can make a standard product cheaper or offer a discount on your premium service to make it more accessible to more customers.
Differentiate with your data
Finally, you can also differentiate yourself by leveraging your data. Your data can include your list of customers, your customer history, or even your web traffic. Data is one of the most powerful tools in B2B marketing. You can use your data to better understand your customers and solve their problems.
For example, if your customers are struggling with a certain part of their journey, you can use your data to create a marketing campaign that solves that specific problem. Your data can also be used to create content that is more relevant to your customers. You can use your data to find out which topics your customers are most interested in and then create content based on those topics.
B2B Marketing Strategies That Help You Stand Out
There are many other ways to differentiate your B2B marketing campaign from your competitors. Some of the most effective ways include:
– Partnering with other companies: Partnering with other businesses is another way to differentiate your B2B marketing campaign. Partnering with other businesses can help you expand your reach and make your products more accessible to your customers.
– Changing your marketing strategies: If your current marketing strategies aren’t working, you can change them to create a more unique B2B marketing campaign. If you’re constantly trying new things, you’re less likely to fall into the same patterns as your competitors
. – Investing in new ad platforms and technologies: If your B2B marketing strategy is too similar to your competitors, you can change that by investing in new ad platforms and technologies. New technologies, such as artificial intelligence (AI), can help you stand out from your competitors by finding new ways to solve your customers’ problems.
B2B marketing is a competitive field. To succeed, you need to differentiate yourself from your competitors. One of the best ways to do that is by being an expert in your field. You can also provide exclusive access to your products or services and use your data to better understand your customers.