How to repurpose content and stave off burn out
Content repurposing isn’t just turning your blogs into Twitter threads or LinkedIn posts. It’s how you scale content production effectively.
Read MoreContent & design team collaboration
Last week, I shared my blog UX component deck to help everyone’s design and developer teams build better, more scalable blogs that convert. You can get that here if you missed it. What that deck doesn’t cover, though, is the daily collaboration between content teams and design teams. As y’all know, one of my content…
Read MoreContent design > content writing
Blog post UX components to improve ranking and convert A couple newsletters ago, I revealed that one of my mantras for content teams is: Finally, how we present is just as important as what we present. Our content has two seconds to convince someone to continue reading, watching, or listening. The way we present our…
Read MoreDefining content responsibilities, packages, and timelines
What is your content team responsible for producing? First and foremost, your team needs to be clear on what it is you produce. There are a lot of different types of content, including but not limited to: Blogs [Of course] Case studies [Often both ungated and gated for sales] White papers [Gated] Decks [Gated and…
Read MoreA strategic content compass to fight thought leadership woes
A DISCERNIBLE CONTENT PHILOSOPHY The foundations of my content compass In last week’s newsletter, I wrote in a near stream-of-consciousness about thought leadership, which is the ultimate goal of content marketing, in my opinion. The term, however, is used far too often to mean a type of content, which is a fundamental misunderstanding of content…
Read MoreThought leadership isn’t a content type. It’s a content goal.
It must happen at every organization. Someone, somewhere, says the words, “thought leadership,” and looks in your direction. As the content lead, the implication is that you––or if you’re lucky, your team––will create a “thought leadership” piece of content on whatever the topic is at hand. A knot immediately begins to grow in your stomach. …
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