The perils of poor project management
The project management industry was worth $5,359 million in 2021 and is projected to hit $20,420 million by 2032. And yet, just about no one I know actually like their project management tool 🥹 For most marketers I know, they are using one of the following: Jira Monday Airtable Asana Wrike ClickUp As of yesterday,…
Read MoreLet’s talk about case studies…
My experience with case studies began like so many young content marketers’ experience does: you get handed the project with no direction, but lots of expectations, and you just have to figure it out. So, I did what I usually do. I went to a bunch of other tech sites to see how other people…
Read MoreThe skills content marketers need​
Content marketing, like most marketing roles, is often a victim of scope creep. So many content marketers are also social media marketers, email marketers, ABM leaders, etc. This is no more evident to me than with social media marketing. For instance, I talk a lot about content repurposing, and when I talk about it on…
Read MoreYet another Google algorithm update
It’s important to remember that Google can always sweep the rug out from under you––they’ve done it before.
Read MoreEmbrace the chaos
Content marketing is chaos––that’s just fact. You can’t workflow that away. You can’t plan it away. You certainly can’t SEO it away. You can, of course, plan 4-6 months ahead. I certainly do. Even then, content pieces will drop. Urgent requests will come through that take up all of your team’s time. Your company will…
Read More6 [free!] content templates: one-pagers, briefs, outlines and more
Content templates, and clear documentation of strategy shields you personally and your team from burn out in nearly all cases.
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