The finicky beast that is partner content marketing
A breakdown of some hard-earned lessons in how to do partner content right, or at least get it started at your B2B org.
Read MoreAddressing the elephant in the room: content attribution
How much revenue does content drive for our organization? This is the main question your c-suite will care about, and you need to begin tracking it ASAP.
Read MoreYour company needs a narrative or you’re set up to fail
Because without one, your team is set up to fail. Here’s how this plays out in content marketing looking at two examples.
Read MoreThe long and short of proprietary data reports
Proprietary reports can be extremely successful for organic search and integrated marketing campaigns. Here’s how to run them.
Read MoreContent should drive leads
Within five days of me joining the content team at BigCommerce in 2014, the founder and then-CEO laid everyone on that team off except for me. I was convinced he didn’t know they had just hired me. I didn’t even have the Wordpress password yet. It was viewed as a harsh move by the larger…
Read MoreThe stages of content marketing
Building a great content marketing organization is a lot like building a house. You need a solid foundation, and then walls, all before you begin to decorate––but the decoration is definitely important! Without a foundation, your walls will crack. And without walls, you have nothing to decorate. It looks a little something like this: This…
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