The Best Advice I Have on Mastering the Art of Interviewing
Interviewing is an art, and it takes time and practice to get good at it. I could honestly end this week’s newsletter here by saying, “Just do it more often,” and overtime, you’d develop those skills naturally. That said, I’ve gotten two main tips in my career around interviewing that I think can be helpful.…
Read MoreTalented AI, reducing content pollution, and journalists’ enduring skillset
I’ve long been a proponent of hiring folks from a journalism background. This might be biased––I come from a journalism background, so it’s the background I best know and understand. But one of the early reasons I went in this direction was because I believed that I could better teach someone business and marketing, than…
Read MoreHow to not become a redundant echo chamber
Dear Tracey, Excited about this newsletter—I have to say, that’s the quickest I’ve signed up for something I saw on an Instagram ad, so you’ve already caught my interest as far as marketing! The biggest struggle my organization faces is creating authentic content that resonates with our audience without each post becoming a redundant echo…
Read MoreThe content and SEO folks I follow and admire
Any expert worth their salt probably doesn’t think of themselves as an expert. All of us are just on different levels of a growth curve, and we always have room to move up more! I feel like I know a lot about content marketing, especially for B2B and especially in the ecommerce space. That’s really…
Read MoreSEO for content marketers: A framework
SEO shouldn’t be the only goal of your content team, but it should be a strong, leading indicator of something going right––at the very least. In an ideal world, content marketing efforts are measured by both organic search sessions to the site and leads generated. It’s important that you do both because too much organic…
Read MoreAI, content marketing, and what’s possible (for now!)
It happened! I got access to Lex this weekend and, of course, immediately decided to play with it. I’m a big believer in the power of AI to make content marketing less hectic, removing a lot of the more tedious work that goes into content repurposing, for example. But, I haven’t found a tool that…
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