WORKWEEK

I am officially 5 weeks away from maternity leave, and I’ve been working on a content marketing handbook for my team that they can reference in my absence.  So far, it is almost 30 pages long and includes everything from how our production process works, to how we repurpose content, to the names and bosses…

Dear Tracey,  I’m so excited for this newsletter! I can’t wait for any and all advice you have related to content marketing.  I’m a one-person marketing team at an early-stage SaaS startup. I would say my biggest challenge is figuring out how to balance content generation with the rest of my initiatives. I’m scrappy and…

Dear Tracey,  I’m so excited for this newsletter! I can’t wait for any and all advice you have related to content marketing.  I’m a one-person marketing team at an early-stage SaaS startup. I would say my biggest challenge is figuring out how to balance content generation with the rest of my initiatives. I’m scrappy and…

There’s a lot of doom & gloom out there, but the quality of content AI should get you excited.  Here’s what it can already do: Here’s what it can’t do all that well: In other words, it can’t tell a unique story with a point of view that adds to the current conversation about that…

I’m probably a few months late to writing about this, but there’s no better time than the present. Let’s talk about content budgeting, y’all!  Now, when I was at BigCommerce, my budget for 3 and a half of the 4 and a half years I was there was roughly $0. Partners were my guest authors,…

We’re in the process of redesigning the Klaviyo blog right now (should launch in Q1, woohoo!). That means that over the last several months, I’ve pulled together some examples of other sites that I think are doing content really well, especially from a design and UX angle.  Now, I always go into blog redesigns with…