Your blog publishing checklist
How to prep and publish finalized content Like many content marketers, I started out as a team of 1. That meant that I was the: Writer Editor Graphic designer Publisher SEO-er Promoter But that began for me back in 2014, when tech company blog posts were at most 800 words. And, I wasn’t new to…
Read MoreThese things take time: A content marketing mantra
But why me? What do I know that you don’t? Honestly, probably not all that much. I’m not a great cook. I’m a decent swimmer. I’ve only ever run a consecutive 5 miles––once––in my life. But when it comes to content––like so many people obsessed with words––I began young. I started editing issues of Vogue…
Read MoreContentment
Contentment is a weekly newsletter by Tracey Wallace, Director of Content Strategy at Klaviyo, about how to produce scalable content that doesn’t burn you––or your team––out. Every newsletter, Tracey will write about best practices, strategies and tactics she’s used throughout her career to level-set internal content marketing expectations, and produce high-value––and high ROI!––content again, and…
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