To hire or not to hire

I was chatting with a sales manager the other day about 2024 headcount planning and the expectations their VP and CRO were passing down. “They want me to hire more reps, but hardly anyone on my team is hitting their numbers. I’d rather stick with the folks I have and get them over performing rather…

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What so many of us get wrong about research

It’s a problem most research reports have: they don’t really tell you anything new. That’s a crazy statement, right? Because by its very definition, research has been done in order to tell you something new, to give you datapoints to back it up, to be compelling, and break through the clutter of ish on the…

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The Pitfall of Misaligned Goals

Untangling a Web of Priorities I think back to yet another role of mine. I came in as the VP of Sales, brought in to turn around another underperforming team. A team, I soon discovered, who were more than capable of delivering the numbers we needed. Capable, if not for the plethora of “priorities” they’d…

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The Demise of HumanCig

Happy Tuesday Hospitalogists, I hope everyone is having a wonderful holiday season. If you haven’t already, go ahead and check out my new referral program. I put stuff on there that I think you guys would actually find valuable – like my Health Tech index resource you’ll get after referring just 1 person. I guarantee…

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Spade Digs Into Credit Card Fraud

3 Fintech News Stories #1: Spade Digs Into Credit Card Fraud What happened? Spade, a fintech infrastructure company focused on transaction enrichment, raised a Series A with an eye toward helping solve the problem of credit card fraud: When we last reported on Spade earlier this year, the company raised $5 million to decipher the…

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Let’s shop.

GTM logo

Twitter might call this ~funnel hacking~.  In reality, there’s no better way to study a brand or a business than to behave like a customer.  With that, let’s funnel hack our little hearts out! Rimowa, you’ve been accompanying me to seat 54F for the last year. Prior, your luggage was #1 on my wishlist FOR…

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