the 4 horsemen of sales hiring

If you ask some sales managers who’s to blame for hiring missteps, some might point the finger at the market, talent acquisition, or other things outside of a manager’s control. But more often than not, the biggest things getting in the way of great sales hiring are these four things: 1. Ill-thought-out interview processes The…

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Day in the Life

GTM logo

I’d like to let you into my life. Like, into my day. I’ll bring you into my work, I’ll show you what I studied, and I’ll show you what I added to cart for market research – so come along.  Let’s try it and if you hate it tell me and I’ll cry but make…

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Getting comfortable with the uncomfortable (i.e. change)

Gartner’s prediction that organic search traffic to sites will decrease by 50% by 2028 got a lot of critiscism on LinkedIn. And the conversations on LinkedIn among content and SEO folks are pretty divided between if Google will release SGE and why some folks are convinced they never will.  It doesn’t really matter, though. Google’s…

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Aligning Ambition with Energy

In my early years, I was all about drive and ambition. Charging into every situation at full speed. There was no task I couldn’t put more energy into to get done. And it worked. This approach did bring me success, but as I transitioned from salesperson to sales leader, I realized the importance of managing…

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What to expect when no one tells you what’s expected:

^^ live footage of your employees when they don’t know what’s expected of them.  Question for you: can your employees be expected to meet performance goals if they don’t know what’s expected of them? Def not. Reality check: only about 50% of employees report knowing what’s expected of them at work.  OOF.  Knowing what’s expected…

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