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10 Static Ad Templates 🏴☠️
I think a lot about ad creative. I save a lot of ad creative. Our team makes a ton of ad creative. My favorite ad style is the style that brings in the most money. Hey, I’m a Chief Growth Officer – cold hard cash is what I’m after. So, with that, here are 10 static…
Read Morebandaid on a broken arm
The problem with SPIFs Source: https://bravado.co/war-room/posts/hot-take-spiffs-are-a-terrible-idea Here’s a question for y’all – what do you think of SPIFs? Here’s my take: SPIFs can be great, but only if they’re done intentionally. Unfortunately though, lots of SPIFs are done in a way that feels more like putting a bandaid on a broken arm rather than having…
Read MoreHow to get more impact out of each asset (p.s. you can’t do it alone)
I haven’t posted much on LinkedIn, or social media at all really, in a while, but I do stalk the sites –– and there is just so much great content on LinkedIn. This one really resonated. At a lot of organizations, content is rightfully being brought into the folds of integrated marketing for this exact reason:…
Read MoreThe Digital Identity Paradigm Shift
Let’s start with some statistics: If all of this strikes you as A.) bad, and B.) trending in the wrong direction, I agree with you. And the question that we, as an industry, need to ask is, “Why is this happening? Why is it that, at a time when we’ve never had more data and…
Read MoreMaster Your Pipeline
The Insight: Pipeline as a Performance Multiplier The revelation was clear: while personal development is a marathon, a well-stocked pipeline could sprint us to our goals. Even a team member with a modest win rate can exceed targets if they’re juggling more opportunities. It’s a simple numbers game: more leads mean more chances to close,…
Read MoreHealthcare Fire Sales – Cigna’s MA biz, Cano’s Bankruptcy, and the Steward Health Care Fiasco
Happy Tuesday, Hospitalogists. I hope your February’s are off to a swimmingly wonderful start. Don’t forget that this February is a leap year! For those of you who skip to the bottom first for Miscellaneous Maddenings, I have huge news: the first golf update is here. Hospitalogy Golf networking & conference when? Thanks so much…
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