Who are you as a leader?

People will do amazing things when they feel supported, have direction, and believe in the cause. Last week I joined the Workweek team as the Creator Success Director. After coaching and consulting for the last four years, I’m thrilled to be able to lead a team again. Especially considering I’ll be able to work with…

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Let’s Shop

GTM logo

Twitter might call this ~funnel hacking~.  In reality, there’s no better way to study a brand, or a business then to behave like a customer.  With that, let’s funnel hack our little hearts out! BKSpeed Coffee, I’m intrigued! (Brooklyn’s finest since 2015 – now just opened at 42 Hotel in Williamsburg AND available online DTC). …

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The Power of Product Inclusion – in Reality

I spoke on a panel Thursday evening by Volv media at Rise by Barclays, where we discussed fintech trends for 2023.  The topic of inclusion came up right away, and I found myself and fellow panelists amped to talk about inclusion as a proper business strategy for the future success of fintech.  Sure, as an…

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The Jingle Heard Around The World

Over the last 4 months, one brand has been TAKING over the world. This brand is not a new kid on the block. They’re a veteran, looking for a Royal Reset. Known for a jingle that goes something like, Whopper Whopper Whopper Whopper! Yes, today’s lesson is ALL about Burger King’s in-your face “Reclaim to…

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1 reason why your memes suck

“I get paid to make memes.” That’s my (half joking) response whenever somebody asks me what I do for a living. I should really work on my elevator pitch… ‘cause this gives off ‘lives-in-moms-basement” vibes. But I take pride in my memes. Memes are one of the most powerful weapons you have in your as…

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