A human-centered design approach to content marketing

By Tracey Wallace | March 8, 2023

Prior to accepting my role at Klaviyo, I was interviewing with several other companies (as you do!). PartyRound and Reforge were two of them––and both were looking for someone to come in and build a content program from scratch.  For both companies, I proposed following a human-centered design approach. Each plan included the following elements:…

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Embedded Finance Can Bring Women Into Fintech

By | March 7, 2023

Embedded finance allows female entrepreneurs without backgrounds in Wall Street or Silicon Valley to break into fintech, creating a new wave of founders who may have previously felt excluded from finance and technology.  Fintech has the potential to provide access to financial services to a broader range of people than ever before, yet sadly, the…

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The death of the 90-day plan?

By workweek | March 7, 2023

30 is the new 90 On the 14th May 2013, Michael Watkins published his best selling book ‘The First 90 Days’. With over 8,000 Amazon reviews and millions of copies sold, this book set the stage for what it takes to successfully step into a new leadership role. But, that was 10-years ago. Since then,…

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3 of the best social media strategies on the F1 grid

By | March 6, 2023

Steal these for your own brand I dig some digging through the timeline over the course of the race weekend — and I found some great strategies and tactics we can steal from some of these F1 teams. 🏎 Aston Martin Aramco Cognizant F1 Team 🔍 Strategy to steal: Personal branding masterclass. Earlier in February, Aston Martin…

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