Ad Swipe File

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I spent my morning hunting in Facebook Ads Library. Before we dive in: 🧛🏻‍♀️: Remember that Facebook Ads Library is FREE. Use it to your advantage. 🧙‍♀️: We can’t just look at pretty ad creative: we need to look at the ad copy, the creative itself, and the link that it links out to. That’s…

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Birkin or House?

I’m going to start by sharing the first three paragraphs of an article from Vice – Young People Are Moving Back in With Their Parents… to Save For Birkins: “When I tell Hinge dates I’m working towards a Birkin by 30, the reaction goes one of two ways,” says 21-year-old Ellie, who’s chosen not to…

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Social Media Management 101: Prioritization

How to keep a level head and weather the storm when shit hits the fan Ok. Prioritization. Let’s chat about this. You’re overwhelmed. You’ve got 47 deadlines approaching yesterday. What do you do? Thought 1) Let some stuff break. You’re not going to get everything done. Some of the stuff you do get done is…

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